Age Friendly Employer Certification program

I received the following announcement from them today. 













 Press Release

  ® Announces National Launch of

Age-Friendly Employer™ Certification Program

Experienced Human Capital and Media Team Provides Solution for

Employers Searching for Reliable, Service-Oriented Candidates



Boston & New Orleans –  April 24, 2007 At the SHRM Staffing Management Conference,, the leading provider of career services to people over age 50, today announced the national launch of the Age Friendly Employer Certification™ Program.’s Certification Program is a unique initiative to
identify and expand the number of employers that maintain policies,
practices and programs consistent with employment of people age 50 and
older based solely on their proficiency, qualifications and
contribution, and on terms and conditions comparable to younger
individuals. Further, Certification indicates an employer’s recognition
of the value of age 50+ workers, as well as its commitment to take
affirmative action in providing meaningful employment, development
opportunities and competitive pay and benefits.

Age-Friendly EmployerExamples
of employers who’ve earned Age Friendly Employer
Certification include national brands like H&R Block, Marriott,
Staples and REI; as well as regional employers: Massachusetts General
Hospital, San Francisco’ Specialty Café and Bakery, and ARC of
Hunterdon County (a New Jersey facility serving people with
developmental disabilities).

"We are honored that designated our company as a
Certified Age Friendly Employer™," said Andrea Smith, Senior Manager of
Talent Acquisition at Borders Group, Inc. (NYSE: BGP) a $4.1 billion
retailer of books, music, and movies. "Borders truly values the
diversity of our employees, customers and vendors because it results in
our ongoing success. By hiring mature workers we not only create a
workforce that mirrors our customer base, but we also are able to hire
talented, loyal and reliable employees who can positively impact the
customer experience and our results."

Companies scoring at or above the level of their industry peers
are permitted to display an exclusive "Age Friendly" graphic seal on
their employment marketing materials, and on their job postings on (the #1 career site for people age 50+) and other
sites such as
In order to be considered, company representatives answer online survey
questions and conduct telephone interviews with experts at Industry-specific benchmarks are established based
on anonymous pooling of results.
Workers over age 50 are in demand. According to a groundbreaking
study by the AARP and conducted by Towers Perrin, attracting and
retaining mature workers is now a business imperative as they will make
up nearly 20% of the U.S. workforce by 2012. In addition, with 78
million baby boomers approaching traditional retirement age in the
coming years, many companies are experiencing a labor shortage.
"The certification program streamlines the
process of connecting older employees with employers who’ll value their
experience, addressing the needs of both parties simultaneously" says
Robert Skladany, VP of Research and Certification,
"Our certification program essentially fuses the principles of Consumer
Reports with a job board: a codification to label any and all employers
that can prove themselves as age-friendly."
For more on the Age Friendly Employer Certification Program, or to learn whether your company is age friendly- send an e-mail to or call 781-235-1329 (option 5)
As the #1 career
website for job-seekers aged 50+, provides
opportunities, inspiration, community and counsel to people over 50
seeking work to match their lifestyle. Our powerful, easy-to use job
board connects experienced workers with tens of thousands of job
listings from "Age-Friendly certified employers. is
a strong advocate and catalyst to help employers retain, hire, and
benefit from an experienced workforce. Profiled by major media
including ABC-TV, BusinessWeek, FORTUNE, The New York Times, and USA
Today, the website also offers vital information and
inspiration for older workers including advice, news, success stories,
and podcasts. For more information, visit

  is a registered trademark; Age Friendly
Employer, Certified Age Friendly Employer, Age Friendly Employer
Certification are trademarks of, Inc. All other
trademarks or service marks are property of their respective owners.

Contact Patrick Rafter